Nature
Project Overview

  • Project Name: Internal Calendar and Newsletter for Bet365 Staff

  • Company: Bet365

  • Project Duration: 1 week

My Role:

  • As the UX/UI designer for this project, my responsibilities included:

  • - Conceptualising

  • - The design of the internal calendar and email newsletter template.

  • - Creating wireframes, mockups, and prototypes to visualise the design concepts.

  • - Collaborating with the development team to ensure seamless integration of the designs into the staff portal.

  • - Ensuring consistency with the staff portal's design language while incorporating elements relevant to sports events.

  • - Iterating on the designs based on feedback from stakeholders.

Brief Description:

  • bet365 required an internal calendar solution to keep its staff updated on major sports events. The calendar needed to seamlessly integrate into the staff portal, reflecting the company's modern design aesthetics while providing easy access to upcoming events. Additionally, a corresponding email newsletter template was designed to deliver monthly reminders to staff members.


Design Process:

  • - Design Ideation: I explored various design concepts, focusing on creating a modern calendar interface that aligned with Bet365's branding and the staff portal's design language.

  • - Wire-framing and Prototyping: I created wireframes and prototypes to visualise the user flow and interactions within the calendar and newsletter template.

  • - Visual Design: Incorporating feedback and insights from stakeholders, I finalised the visual design of the calendar and newsletter template, ensuring they were visually appealing and intuitive to use.

  • - Development Collaboration: I worked closely with the development team to implement the designs, ensuring pixel-perfect execution and seamless integration into the staff portal.



Nature



Personas
Key Features:

These user personas highlight the diverse needs and preferences of staff members at Bet365, informing the design of the internal calendar solution.



User Persona 1: Casual Staff Member

Name: Emily Age: 28

Occupation: Customer Support Representative at Bet365

Background: Emily enjoys her job at Bet365 but isn't particularly interested in sports or betting. She prefers to spend her free time on other hobbies and interests.

Frustrations: Finds it overwhelming to navigate through the main Bet365 website or app to find information about sports events. Feels disconnected from the company's main product offerings due to her lack of interest in betting. Wants to feel more involved in the company culture and events but doesn't know where to start.

Motivations: Wants to stay informed about major sports events to better engage with customers and colleagues. Desires a simpler and more accessible way to view upcoming events without having to dive into the main Bet365 platform. Hopes to feel more connected to the company and its activities to enhance her sense of belonging.

"I love working at Bet365, but I sometimes feel left out when everyone's talking about big sports events. I wish there was an easier way for me to stay informed without feeling overwhelmed."


User Persona 2: Sports Enthusiast

Name: Alex Age: 35

Occupation: Marketing Manager at Bet365

Background: Alex is passionate about sports and betting. He enjoys keeping up to date with the latest events and odds, both professionally and personally.

Frustrations: Finds it time-consuming to sift through various sports and events on the main Bet365 platform to find what he's interested in. Wants a more streamlined way to view all upcoming events without distractions from other betting-related content.

Motivations: Wants to stay ahead of the curve by being informed about upcoming sports events and trends. Seeks efficiency and convenience in accessing event information to save time and focus on his work. Hopes to leverage his passion for sports to enhance his contributions to Bet365's marketing efforts.

"As a marketing manager, staying informed about upcoming sports events is crucial for me. I wish there was a simpler way to access this information without getting lost in the sea of betting options."






Nature



User journey
Task Flow

Beginning with user authentication, this streamlined user flow guides individuals seamlessly through the Bet365 staff website to access the Sports Calendar feature. Users start by logging in, then effortlessly navigate to the Sports Calendar through the navigation bar. This clear journey ensures easy access to essential sports event information, enhancing the overall user experience.
Nature
Ideation
Paper Wireframes

Explored diverse design styles for the calendar interface, aiming to enhance user experience and engagement. Experimented with layouts and visual elements to find the optimal balance of functionality and aesthetics.



Nature
Prototype
Key Features

Modern Calendar Interface: Designed a sleek and intuitive calendar interface tailored to Bet365's internal staff portal.

Event Icons: Integrated sport icons for enhanced visual appeal and quick event identification.

Email Newsletter Template: Developed a visually appealing email template for monthly newsletters, featuring highlights of upcoming sports events and clickable links for more information.
Nature