Wioletta Strek Design

Nature

Overview

The Product

Florista is an online destination for all things floral. The app includes a diverse range of freshly picked flowers, lush plants, and stylish plant accessories. Not only does Florista offer a convenient subscription service, allowing customers to customise the frequency of their flower deliveries, but also foster a community of plant and flower enthusiasts.

The Problem

Florista addresses the challenges faced by busy professionals and those with mobility issues by providing a convenient online destination for plants, flowers, accessories, and expert care tips.

Goal

My goal is to design a user-friendly Florista app where customers can easily order a variety of plants, flowers, and accessories with just a few taps. Our convenient subscription service allows for customized deliveries, and we aim to build a community of plant and flower lovers to share tips and connect.

My Role

As a UX/UI Designer, I was leading the design process for Florista's app, from initial concept to final delivery. My goal was to create an experience that was not only visually pleasing but also seamless and efficient for the user, making the process of buying plants and flowers a joy.

Responsibility

As a UX/UI Designer, I was responsible for conducting user research, designing wireframes and prototypes, and iterating to ensure an optimal user experience. My aim was to create an accessible, intuitive, and visually appealing design for the Florista app, meeting the needs of all users and providing a seamless experience.

Project Duration

November 2022 - December 2022

Case study deck

Nature

Personas

Crafting the Personas

Based off of 5 informal interviews conducted with my colleagues at work and family and friends, I created two personas based off common user goals and pain points.

Megan

Megan is a dynamic HR Manager at a thriving design agency based in Birmingham. Despite her busy schedule, she prioritizes her wellness by regularly visiting the gym and attending yoga classes. She desires a hassle-free solution for incorporating beautiful flowers into her home without adding to her already demanding schedule. Additionally, she is seeking guidance on how to keep her flowers fresh and vibrant for longer periods of time.

"I Live a busy work and active lifestyle i struggle to find time to look for fresh flowers"

Anna

Anna is a talented freelance interior designer who operates her own business from the comfort of her home. She juggles 1-3 clients at any given time, while also indulging in her passion for pottery and art. Recently, she joined a community of like-minded creatives where they come together once a week to collaborate and create. Despite living in close proximity to a florist and a supermarket, she finds it challenging to incorporate flowers into her weekly routine, due to the inconvenience of navigating obstacles such as parked cars and overflowing bins on her way to the stores.

"Being on wheelchair makes it hard for me to get flowers frequently"

Ideation

Paper Wireframes

I've taking the time to draft iterations of each screen of the app on paper to ensure that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen i prioritised a quick and easy ordering process to help users save time.Ive also explore different styles for the community page to make is easy to use for users.

Nature

Wireframe

Low-Fidelity Wireframing

I utilised my sketches as a foundation during the wireframing phase of my design process. Through the creation of low-fidelity wireframes, I identified the importance of prioritising a streamlined ordering process to save users time. Furthermore, I explored different design options for the community page to optimise its usability for users.

Nature

Usability Study

Refining the design

During user testing, it became apparent that the community page was causing confusion for users. They also expressed difficulty understanding how to add comments to posts. To address these issues, I simplified the design by adding a clear, prominent button for adding comments on each post. Additionally, I aimed to create a more intuitive, blog/Pinterest-like aesthetic. Additionally, user feedback indicated that users desire a fast and easy sign up and login process. To improve the user experience, I have added the option for users to sign up or login via their Google or Facebook account.

Prototype

High-Fidelity Prototype

I utilised my sketches as a foundation during the wireframing phase of my design process. Through the creation of low-fidelity wireframes, I identified the importance of prioritising a streamlined ordering process to save users time. Furthermore, I explored different design options for the community page to optimise its usability for users.